The experts found that teens who watched most of the films with alkostsenami, started to drink twice as often as those who saw the least of these paintings
Children and adolescents who hears hard films, in which there is a scene of drinking alcohol, began drinking twice as often as those who are rarely interested in such belts.Conclusion is based on the results of a study of 6500 Americans aged 10-14.
The test regularly for more than two years to answer questions about the number of alcohol consumed and the factors that could potentially influence it. Among them - watching movies, home environment, the behavior of their peers, personal disobedience. Specialists, in particular, ask about what movies looked participants, inviting them to a list of 50 films selected in a random order and included a hundred hits of American steel in each of the previous five and 32 films, which gathered more than $ 15 million for the first quarter of 2003 (when the survey was conducted the first.)
in each of the 532 paintings, it was estimated the number of seconds during which the screen demonstrated the use of alcohol, including product placement.
Results showed that when watching films adolescents observed the presence of alcohol in total from 4.5 to 8 hours. One in ten respondents (11%) told that there is some object (such as T-shirts or caps) with the name of beer, wine or hard liquor. Almost one in four (23%) said that his parents were drinking at home at least once a week, while 29% said that they could use the alcohol, stored at home.
After two years, the proportion of teenagers who begin applied to the bottle, more than doubled, rising from 11 to 25%, while the proportion among these drinkers (drank a row of five or more servings of alcohol), tripled (from 4 to 13%).
Two factors - drinking in front of the family, parents and the availability of alcohol at home - provoking the adolescents, but were not related with the progression of alcoholism. But the observation of alcohol scenes in the movie, the possession of items with alcoholic brands, the presence of friends who drink and disobedience as evaluated by researchers associated with the birth of the craving for alcohol, and with the further development of alcoholism.
Taking into account the factors affecting the results, the experts found that adolescents who watched most of the films with alkostsenami, started to drink twice as often as those who saw the least of these pictures. In addition, teenagers in the first group by 63% more likely to become true alcoholics.
Note that in the American film industry is prohibited product placement of cigarettes, but not alcohol. In the middle of Hollywood films shows at least one alcohol brand, regardless of rating films. Experts point out that Hollywood is responsible for "alcoholism" people around the world in general and for "drinking" behavior of adolescents in particular.
The findings were published in British Medical Journal.
Prepared according to Medical Xpress
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